Visual Merchandising / Store Planning: Esprit;

I have dreamed of owning a fragrance store since I was little.
The fragrance store must fulfill with cozy and organic atmospheres; it must be a gateway to all people’s Utopia of Fragrances.

Esprit; is the fragrance store that I have worked on in the Visual Merchandising course. From branding, floor planning, packaging design, and marketing direction set-up, this is the first time for me to plan an offline store as a whole.

In advance, I created an online website for Esprit; to introduce and promote my brand. However, I did not include the e-commerce function because I believe that the most valuable part of any fragrance store is their scents. Rather than seeking the products in front of their PC, I hope our customers can genuinely "experience" the products by directly visiting our store.

Esprit; is created for all people and aimed to bring all scents from worldwide to your door. This store planning project always guides me to consider all aspects of a fragrance business model. I had a harvest and cheerful time when I was motivated to think deeper and work harder. At this point, Esprit; is still a virtual project, but I hope it will be a presence in the future.